Why Now:

Advisors are increasingly being asked not just where to invest, but why those locations matter long-term. With interest rates elevated and allocations under pressure, understanding demographic demand drivers behind multifamily strategies has become more important than ever.

The Angle:

Aging Millennials are seeking more space and flexibility. Gen Z is entering the renter pool with mobile-first expectations. Meanwhile, Baby Boomers are migrating south and downsizing into rental-friendly lifestyles. These forces are shaping long-term multifamily demand—and aligning directly with the geographic focus of Rincon Multifamily Fund II.

A New Generation of Renters Is Taking Shape

Millennials remain a key driver of rental demand, but their preferences have changed. Many now prioritize space, school access, and remote work flexibility—trends that influence migration toward suburban and Sunbelt markets. Their interest in flexible, low-maintenance living remains high, even as some enter traditional home-buying years.

At the same time, Gen Z is emerging as the next major renter cohort. This group tends to value digital connectivity, affordability, and access to lifestyle amenities. Early data suggests increased openness to renting in smaller, secondary markets—often near growing employment centers and education hubs.

Rincon Multifamily Fund II has focused its acquisition strategy around metros where these trends are most visible—including Phoenix, Tucson, Raleigh,  Charleston, and Savannah—seeking to align fund exposure with population segments driving near- and long-term housing demand.

Don’t Overlook Boomers—They’re Renting Too

Another key trend is the increasing number of Baby Boomers choosing to rent later in life. Motivated by downsizing, lifestyle change, or the desire for less maintenance, many are relocating to warmer climates and more affordable areas. These preferences are particularly evident in parts of the Southeast and Southwest regions where Rincon Multifamily Fund II is actively investing in professionally managed, mid-size properties.

How Renter Trends Shape Rincon Multifamily Fund II’s Investment Approach

Rincon Multifamily Fund II incorporates renter demographic trends as one of several key inputs when evaluating target markets. The Fund’s geographic strategy emphasizes areas where population growth, generational shifts, and lifestyle preferences suggest durable demand for rental housing.

Key Takeaway for Advisors

For advisors looking to add value beyond asset allocation, insights into renter behavior can strengthen client conversations. Rincon Multifamily Fund II offers exposure to markets where current demographic momentum may support long-term occupancy trends, adding another layer of context when discussing fund positioning and suitability.

Learn more about Rincon Multifamily Fund II and how our approach to market selection supports a resilient, income-focused portfolio. Schedule a no-obligation call with us here.